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Google Ads – PPC Management Agency
Process
Start growingyour business with our help.
Creating ads strategy
In order to flawlessly execute a campaign you’ll need a well timed strategy that aligns well with your business goals as well as the wants and expectations of your customers.
Keyword Research
PPC keyword research is a critical part of the strategy for paid search campaigns. Through a detailed analysis of your business and products or service, we’ll create a list of keywords that are brand, competition, product, and service, or features focused. We’ll then test those keywords, adding and negating some, to uncover the ones that are best suited to achieve your campaign goals.
Competition Analysis
Your competitors actively shape what keywords you bid on, what you pay for them, where and when your ads show, and more. Some of the important questions to ask could be who are your main competitors? Which keywords are they focusing on? Do they increase their activities at any particular times? We analyze your competition to build you a paid campaign that fails all other. We study what they’re doing right or wrong, and build a sharp, powerful search campaign that improves your visibility and gets the results you seek.
Content Strategy
Once your target audience has clicked on your ad, they’ll likely be taken to your website, microsite or a landing page. They’ll investigate your page before they result in conversions. These pages make or break your lead generation or brand awareness paid campaigns. Our content experts ensure we create, design and test online destinations that build an instant connection with your customers and in turn generates conversions.
Focus on conversion optimization
We believe in optimizing for Quality Score (Expected CTR, Ad Relevance & Landing Page Experience), but we love keeping an eye on Conversion Rates, too. In the end, you don’t want any click, but just the valuable ones.
Analytics
Analytics help you mine data that could be the treasure of your paid search campaign. If you aren’t using your data effectively, you may miss out on majorly improving your campaign’s performance. That’s where we come in. We leverage various analytics tools to understand user activity, online, “offline” and in-store networks to understand your campaign’s success. We interpret the results of your search analytics and turn them into recommendations and implementations your campaign will benefit from.
Why is it necessary to monitor campaigns and reports?
%
Paid campaigns end in failure if there is no monitoring and reporting
%
Clients who periodically follow the campaign have a conversion rate between 0 and 1%
%
is the average conversion rate for companies
%
The Google Ads account manager has no information on whether the campaign is working
Google Ads Mistakes and How To Avoid them?
Staying on top of Google Ads features and potential problems can be challenging. Here are 10 common issues in accounts to watch out for:
- Choosing the wrong keywords
- Using the wrong match types
- Not using the search terms report
- Not understanding Ad Rank
- Having poor-quality ads
- Having a poor account structure
- Not bidding on your own brand
- Not measuring phone calls
- Not optimizing mobile separately
- Outbidding yourself