BE THE FIRST ON THE SEARCH ENGINE
SEO optimiztion
SEO optimization is not something you can set on autopilot and expect amazing results. With our knowledge and experience, we perform a comprehensive analysis of your website and help to reach your goals by listening and understanding your unique needs and formulating a strategy accordingly.
Our Process
Search Engine Optimization – SEO
SEO is an acronym for Search Engine Optimization – a practice of making changes to your website and web shop to be more appealing to Google and other search engines. At Digital Assistant, we proactively work to stay on top of the best SEO practices and keep up with the latest trends to implement into your company’s projects. There’s some SEO in everything you do online. When creating a website or a web shop, you have to follow the rules of how to create a web page that is clear and understandable. Search engine bots crawl and index your website based on its content. Google robots check more than 300 factors of a particular website or online store daily!
By implementing SEO practices to your website, you make sure it is easy for search engines to understand it. SEO is an indispensable part of any plan to market products or services. After implementing the SEO optimization rules, you get the competitive advantage on the search engine. The new keywords enable you to rank better. The SEO optimization results often speak for themselves. They allow you to climb to the top of your industry so your potential clients can find you easier and reach out to your product or service.
SEO Audit
.Just like when we go to the doctor, it is necessary to do a complete review of the website from time to time to determine all the malfunctions that need to be corrected for the better ranking of the website or web shop on the search engine.
Keyword Strategy
Without a well-defined Keyword Strategy, it is impossible to imagine a website, blog, digital ads and everything related to digital marketing. In fact, the Keyword Strategy gives us guidelines for the complete content of the web, blog and other parts of our website or online store.
Competition Analysis
When choosing a keyword strategy, analysis of the content of the web, blogs, and social networks of our competitors plays a big role. For the analysis, it is necessary for us to find out which keywords are used by the competition. With this technique and knowledge about the competition, it is easier for us to create our keyword strategy, which is the basis of SEO optimization.
Content
Interesting, unique and quality content is important for the user as well as for Search Engine Optimization. Also, when writing content, we must adhere to the elements from the Keyword Strategy, and we must pay attention to the structure of titles and subtitles, as well as all other factors of SEO optimization.
On-site SEO
In order to be able to take the best possible place on the search engine for certain keywords, our website, blog and other content content must be set according to the rules of the profession and according to the SEO audit. When we have a complete SEO audit in front of us, only then can we start with the technical corrections of the website from the title, META title and description, robots.txt and XML sitemap files, …
Link building
Link building is an essential factor in SEO Strategy. As one of the main ranking factors for Google, small businesses need to build quality backlinks if they want to compete online and stay relevant. This requires a lot of time, resources, and expertise, all of which a link building company can provide.
Why IS Website SEO Optimization Important And Necessary?
SEO optimization of your website is important because that identifies it as an authority website across search engine result pages (SERPs). SEO optimization brings more qualified leads and sales, and in the long run, a higher revenue to your company. If you want to know how to get to the top of the search engine, at Digital Assistant you can test your website for free and find out if your website is SEO optimized.
The 5 key points of SEO optimization:
1.) Analytic reports to get a full overview of your website’s current SEO performance
2.) Make a technical SEO optimization on your website’s back-end, such as page speed to improve your ranking.
3.) Review the keywords your website is currently ranking for and conduct additional keyword research to develop a keyword strategy for your website
4.) Analyze competitors by keywords, backlinks, referring domains, social media posts, and PPC ads (Adwords, Facebook, Instagram,…).
5.) Content, content content – which is unique, high quality, and SEO optimized. This can include regular blogs, press releases, new on-page content, or eBooks.
The Most Common SEO Mistakes?
After analyzing a large number of websites, Digital Assistant – Digital Marketing Agency from Zagreb, noticed basic on-site and off-site Search Engine Optimization errors that can occur and lead to a bad ranking on Google search engine.
The most common on-site and off-site SEO errors are:
- either you have more than two H1 titles per website or you don’t have any at all
- there are no META descriptions
- you have duplicate content on the website
- you have copied content from other websites
- you do not have the language of the page
- your website speed is very poor
- your website images are not optimized …and similar.
In order to notice the SEO shortcomings of the site in detail and correctly, it is necessary to make a detailed SEO audit, which is the starting point of all further SEO activities.
What Can Expect After SEO Optimization?
SEO optimization is the continuous work on your website that in the long run brings quality visitors to our website who are interested in your product or service. Unlike advertising on Google Adwords or Facebook, SEO optimization usually shows the first results in 4-8 months after the basic SEO setup. That is the period when we notice a sharp increase in organic traffic on your website or web shop, and we boost your ranking for specific keywords to the first page on search engines.
The key steps to SEO optimizing an existing site would be:
- Creating an SEO site audit (in-depth analysis)
- Thorough keyword research and keyword strategy developing
- Keyword-based competitor analysis
- Adjust the content on the website according to the keyword strategy
- Correction of technical SEO problems
- Writing a quality blog with previous detailed keyword analysis and SEO optimization analysis (WDF / IDF analysis, the structure of titles, keywords, links, etc.)
- Careful link building, backlinking strategy and maintenance of SEO site (increase of site authority)
What Are The Basic Factors Of Ranking Higher In Search Results?
In order for a site to be SEO optimized and our keywords to be at the top of the search engine, we need to meet Google ranking factors.
Some of the most important Google ranking factors are: well arranged titles and subtitles (H1, H2, H3,…), meta tags and META descriptions, optimized anchor text, correctly placed robots.txt files as well as XML-sitemap, canonical tag, htaccess and other.
The above mentioned factors are called on-site SEO or technical SEO.
In addition to well-technically organized SEO, a huge component of ranking higher in search results depends on how much authority the site has, i.e. how does Google value your site? Therefore, it is necessary to have as many links from other websites to our website as possible. These links or links from other domains to our site are called backlinks.
Keywords
When creating a website, your basic need is that your potential customers can find you fast and visit your site. The ideal scenario would be that users type in the search engine the desired term or keyword and that your website shows first on Google. However, that doesn’t happen overnight. In order to be on the first page of the search engine results pages (SERPs) for keywords that match your business or brand, you need to start now. It is necessary to develop a Keyword Strategy when creating or recreating a website or a web store. The strategy is actually a document that contains all the most important keywords for which you want to get ranked at the very top of the search engine. To determine which keyword you want to be at the top of the search engine for, we need to know how high is the demand for the exact keyword on the market in your industry. The keyword research results are also showing the difficulty of getting to the top of the search engine and the best keyword options to place a product or service.
SEO Title Is Super Important
Just like in the books or newspaper articles, each website must have a basic structure to make it easier to navigate. In addition to making it easier for users to find their way around, titles are extremely important for Google robots. This is an important factor (out of 300 factors) by which Google can understand exactly what your company does, what your products and services are, and what business niche you belong to. When Google understands you correctly, then your chosen keywords come to the very top of the search engine.
Title TAG and META descriptions
When opting to place an ad on Google Adwords or Facebook, you’re entering the title of the ad and the text of the ad. Well, that’s exactly what you need to do with each page of your web too! Each page should be on-site SEO optimized, and have a Title TAG or page title that clearly and concisely explains what is on that part of your website. Also each page should have a META description or a brief description of what the given page is about. By adding Title TAGs and META descriptions, we ensure our SEO services are aligned with search engines’ best practices, which allows Google robots to boost your website’s trustworthiness.
Image Optimization
When doing an image optimization, your goal is to reduce the size of image files as much as possible without compromising their quality, all for the purpose of SEO optimization and faster webpage loading. During SEO image website optimization, it is important to enter replacement text within the alt tag and the title within the title tag with keywords that accurately describe the images. This way, not only will it be possible to achieve better positioning on the search engine, but also the images will be visible by clicking Images on the Google search engine. Replacement text under the alt tag, in addition to allowing better ranking on a search engine, will appear in place of an image on a webpage if the image fails to load on a user’s screen
Search Console
In order to be able to take care of SEO optimization in general, it is necessary to include our domain in Google Search Console and thus have a complete diagnosis of the website in one place. After connecting to Google Search Console, it is necessary to properly define files such as robots.txt and sitemap files. In addition to diagnostics on the state of the website’s on-site SEO, Search Console also provides us with insight into the keywords that our potential website visitors are looking for.
Page Speed and Web Vitals
Just as the factors by which Google monitors a page are meta descriptions, titles and other technical SEO factors, the speed of a website or web store is an important factor for Google as well as for the user. From the user’s side, we have no patience to wait for the slow loading of the page. That’s how Google observes how fast your mobile page loads. A number of factors affect page speed from the location of your website (hosting), through optimized images and video content, adjusted css, etc.
SEO Friendly Content Creation
Interesting, unique and high-quality content is important for the user as well as for Search Engine Optimization. Also, when writing content, you have to adhere to the elements of the Keyword Strategy, but also pay attention to the structure of the title and subtitle, and all other factors of SEO optimization.
Content guidelines should be as following:
- Create pages of at least 1000 words
- Use text stylization (bold, italic,…)
- Take into account the length of the paragraph
- Take care of keywords repetition within the text
- The text style should be user-friendly, in no way written for Google robots
- Use images, videos and iconography to enrich the content
- Relate the parts of your website with internal links
- Adhere to the WDF IDF text analysis rules
When creating or redesigning a website or web shop, we need to know exactly the structure of our website so that we can accurately list Google bots or robots. First of all, it is important to set up the robots.txt file correctly, also the xml-sitemap, as well as to pre-set the URLs of the page. A well-tuned and optimized structure makes it easy for Google to pinpoint the niche of your business. This leads to the main thing of SEO optimization and that is to be ranked with as many keywords as possible at the top of the search engine.
The most important tool for adjusting the structure of the page and clearly setting the structure is the Google Search Console, which, by setting up an xml-sitemap, reveals to us how Google perceives your website or web shop.
Also a well-tuned structure of the website allows us to have accurate control over the schedule of authority of your website, so-called “link juice” to the sub pages within the web. The better and more correctly the authority of the home page is linked to other pages within the web, the more high-performing keywords you will have on search engines.
You should constantly monitor backlinks to your website because not all backlinks are relevant. Sometimes it might happen that your website gets an unwanted backlink from a site that is engaged in some illicit business or is blacklisted by Google. Failure to notify Google via the Google Search Console may result in penalties and a large drop in the number of visitors to our website, resulting in a drop in company revenue.
That’s why you should partner with an SEO expert like Digital Assistant that has connections with many relevant websites.
Search engine link popularity – In order to achieve good SEO optimization, the most important is to have high-quality content, which even in the case of link popularity, represents one of the most important factors. In order for the link to be more popular, it is necessary to have good copywriters, with the ability to create useful or interesting content that will make other websites want to post a link to your site (“backlink”). On the other hand, as a result of placing your backlink to other websites, there is a possibility of growth in popularity and reaching a higher position on the search engine. Consequently, you will attract new visitors and potential customers to your site. Likewise, the search engine link popularity can be earned by asking pages which have already mentioned you in their texts to include a link to your website. Also, you can place a link to certain texts for which you can relate content to your site.
Facts about backlinks
An important fact about backlinks is that they have anchor text in their link, which means that backlinks include a keyword in the link that leads to your webpage. Thus, the keyword in that link should be related to the content on your page and clearly describe it.
A very important part of backlinking strategy (or linking from some other site to yours) implies PR marketing activities. They enable, in the long run, to increase the authority of the site, which leads to more website visits and enables higher sales results of your service or product.
In addition to continuously keeping up with the fresh information from your industry, the main purpose of writing a blog within the SEO strategy, is also to bring a specific keyword to the highest position on search engines. With on-page SEO tactics, search engines will find your blog more easily, but only if crafted with optimization in mind. In order to start writing a blog it is necessary to make keyword research by the volume of monthly searches for which we want to reach better results on search engines. Search engines are looking for the content that will sufficiently answer users’ questions. Blogging helps to collect the best possible backlinks from various portals or websites. So, by creating a quality and unique blog articles, and in-depth blogs, you have an option to reach out to the portals and pages that cover similar topic categories. In addition to PR marketing, this is a go to way to collect links that are important for you to build the authority of the site, which ultimately leads to an increase in sales and revenue.
At Digital Assistant, we take the time to understand your business needs, demands and expectations.
Anchor text
The important thing about backlinks is that they have an anchor text in their link, that is, that their link contains a keyword that leads to your page. The keyword in the link should be related to the content on your page and clearly describe it.
PR marketing i SEO
A very important part of the backlink (or link from another site to ours) strategy is brought to us by PR marketing activities, because in the long term, on the basis of increasing the authority of the site, they bring us a greater number of visits to our site and, therefore, better results in the sale of our services or products.
Blog and SEO
In addition to continuously bringing fresh information from the field we deal with, the basic purpose of writing a blog from the angle of SEO strategy is to plan a particular keyword to the best possible position on search engines. In order to start writing a blog, it is necessary to research keywords by the volume of monthly searches for which we want better results on search engines. Also, a blog can be very helpful in collecting high-quality backlinks from portals or Internet pages. If we write a high-quality and unique blog, why not inform the portals and sites that deal with the topic we covered to publish our blog on their pages. In addition to PR marketing, we can also collect a link that is important to us for building page authority, which ultimately leads to an increase in sales and income.
What is SEO optimization?
SEO optimization is the website and content editing in the most optimal way by respecting the Google search engine rules, in order to increase a site’s online visibility and adapt it to the user.
What is the SEO optimization pricing?
For SEO optimization, it is not possible to determine the price without an SEO audit of the site. Based on the SEO audit, you get an in-depth insight into the errors on your website, and the authority of the domain for which the price is required.
How long does it take for SEO optimization?
The time required for SEO website optimization depends on the current website state, and the authority of the domain. In order to see the first concrete results of SEO optimization, it takes 4-8 months from the completion of SEO optimization.
What are keywords?
Keywords are words or phrases by which we want the user to find us on a search engine. If we optimize the website, the user will find our website faster and easier only by typing in the search engine the keyword for which we are ranking. With SEO optimization you enable your keyword or phrase to be at the very top of the search engine.
How does the Google algorithm affect my keywords?
The Google algorithm contains more than 200 factors based on which it evaluates a website. This allows an individual website to be at the top of the search engine ahead of the competition with a single keyword or phrase. In order to be targeted with keywords at the top of the search engine, you need to be familiar with Google factors and adjust the page accordingly.
What is a title tag and why is it needed?
The title tag is one of the most important SEO factors. When a user enters a keyword or phrase in the search engine, he gets a series of web pages that meet the search term. A web page preview appears with a title and a few sentences of content. It is these titles on search engines that are title tags set by web developers.
What is a META description and why is it needed?
META description is also one of the very important SEO factors. When a user enters a keyword or phrase in the search engine, he gets a series of web pages that meet the search term. A web page preview appears with a title and a few sentences of content. It is this content that is the meta description set by the web developer.
Does page speed affect SEO?
Website speed along with user experience is a valuable SEO factor. Primarily, the speed of a website optimized for mobile. The speed of the website is affected by a number of factors such as the hosting place, image optimization and videos for the website, reducing redirects, the choice of CDN, etc.
What is a backlink?
A backlink is simply a link from another site to our site. Backlink has a very big impact on domain authority and thus also on the frequency of our keywords at the top of the search engine. We can divide backlinks according to the authority of the page from which our page is linked (the higher the authority of that page, the more valuable the backlink), and also we divide them into so-called dofollow and nofollow backlinks.
How to properly write SEO content on a website?
In order to better write the content of a specific website, it is necessary to make a keyword analysis and develop a keywords strategy. Then, it is necessary to define the basic title and subtitles. Finally, it is also important that the content is user friendly, not written for Google bots only.
What SEO tools are best for optimizing your site?
There are countless SEO tools that track onsite and offsite SEO, but the most important tool is the knowledge and experience of an expert SEO team who meet your exact needs. Among the free and unavoidable SEO tools there are Google Search Console, Google Analytics, Google Ads and Google Keyword Planner, Google Trends. Also, paid SEO tools are Ahrefs, SEMRrush, Yoast SEO, Moz, Screaming Frog, iSpionage, Ubersuggest and others.
What is a robots.txt file?
A robots.txt document is a file located at the root of a domain and is used to define which robots (Google, Bing and others) can access our site and which cannot. When creating a robots.txt file, we must be careful not to make an error and deny access to each page that might be important to us.
What is a sitemap file?
A sitemap is a basic document that makes it clear to search engines what is on our website and thus makes it easier for search engines to index pages. You can use Google Search Console to set up a sitemap. If the website does not have a sitemap set in the Search Console, there is a risk that the pages will not be indexed properly. Thus we take care of the appearance of our keywords in the search results.
